Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die?
I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come up. I didn’t brief any of them on what the other experts had said so every answer was genuine and unprovoked.
One thing is certain…there is a dramatic shift towards paid social media advertising in 2015 asorganic reach continues to decline on Facebook and potentially other networks as they surge in popularity. There is only so much attention to go around and 2015 will see businesses fighting tooth and nail to get their slice of the action.
Here’s what the experts had to say when I asked them which digital marketing trends they see dying in 2015 and which trends they see catching more steam.
1. Get Ready For Paid Social
2015 will see both the death of unreasonable expectations from organic social media and the corresponding further growth of paid social.
Countless business owners have come up to me and said that they’re doing everything they should be doing on social media but achieving little, if any, results.
This is happening because every business owner is competing for your attention against other people as well as bigger brands with more resources to spend on both organic and paid social.
If social media was made for people and not for businesses, businesses will always be at a disadvantage. This disadvantage is clear today and the only way to both beat your competition and compensate for those disadvantages is to establish a budget for paid social to supplement your organic storytelling.
10 Experts Predict Digital Marketing Trends For 2015
