Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting.
With that in mind, here are ten tricks to help you get more proficient at Excel.
1) How to Summarize Data with a Pivot Table
What is a pivot table? A “Pivot Table” is a spreadsheet functionality that allows you to arrange and categorize tabular data.
Why are pivot tables important? Data is useful only if you can summarize and extrapolate meaningful trends from it. Pivot Tables help you do exactly that.
