The email inbox is a mysterious place.
It’s given a private address and gets hidden behind lock and key. Only a lucky few businesses gain access to it, but once they do — it’s every brand for itself.
The average consumer subscribes and receives emails from approximately 9 different brandsand when your message finally lands in a lead’s inbox, each and every one of them becomes competition…
10 Essential Email Subject Line Lessons (Straight From My Inbox)