Email’s longevity is nothing short of mind-blowing when you consider how many directions we are pulled on a daily basis.
There is a mind-numbing variety of marketing channels, advertising methods, traffic sources, software, plugins and resources in the online marketing world. The industry as a whole constantly suffers from “shiny object syndrome.”
If you’re not familiar with that term, it just means that we’re always looking for the next big thing. There’s nothing inherently wrong with that, but many marketers haven’t really figured out the last big thing. They abandon their previous obsession and move on.
If you haven’t wrapped your head around email marketing yet, or aren’t making it one of your priorities, then today is the day you need to start!
Why You Should Love Email Marketing
Successful marketers love email because it delivers results consistently. This happens because consumers love email. They have opted into receiving these messages (unless its spam, and nobody loves that) and really want to consume the content coming in.
Beyond the results email marketing delivers, it also diversifies your traffic. If you have built a list of engaged customers all you need to do to generate revenue is tap into that list. You have created a whole new revenue stream from your own personal traffic generation channel. Google updates and PPC slaps can’t hurt you (or at least, not as much).
