When we ask readers which are the most important digital marketing techniques today, email marketing isalways in the top three and getting increased budget in many companies. So, learning the latest email marketing approaches is important given the degree of competition and importance of new mobile email marketing approaches today.
‘Even though email competes with organic and paid search for ecommerce orders, it delivers the highest sales volumes than social media or display’
As part of our new Email Marketing Trends 2015: A Visual Guide report we interviewed Email Marketing Experts from around the globe who are successfully delivering email marketing for their clients’ brands and they enlightened us to how they feel companies should be maximising their email campaigns this year.
Here’s a summary of their insight into their forecasts for 10 trends in email marketing we identified this year:
