Here’s a list of the top 10 content marketing trends experts revealed to help guide planning for 2015.
You know the importance of diversifying your financial portfolio, but do you apply that same concept to your network of advisers?
Just as you cover your bases financially, you need to consult experts from a variety of backgrounds before making large-scale marketing decisions.
As you start planning for the New Year, accessing this network is crucial. Right now, I’m having conversations with experts, media outlets, brands, organizations, and others who have insight into what the content marketing landscape for 2015 will look like.
Based on these talks, I’ve compiled a list of the top 10 content marketing trends to help guide my planning for 2015. Here’s what the experts had to say:
1. We’ll See a Rise in Niche Media Platforms
As more brands launch content platforms, Joe Pulizzi, founder of Content Marketing Institute, has identified two key trends that will emerge in 2015.
Because marketers aren’t traditionally great storytellers, “the largest non-media companies on the planet will continue to fleece successful media companies of their journalists, editors, and broadcasters,” he says. “Second, some brands will look at buying versus building content platforms.”
10 Content Marketing Trends Every Leader Needs to Know for 2015
