Content marketing strategy workshop audiences are always interested in hearing about best practices. Best practices seems like easy answers; they make it seem as if all you have to do is simply do what another brand has found successful.
The easy answer, however, isn’t always the right answer. What makes sense for another brand won’t necessarily make sense for your brand, whether that is in content marketing strategy or another area.
We find it’s much more valuable to share tools and techniques workshop attendees can use to draft the best strategies and tactics for themselves.
10 Content Marketing Strategy Mistakes Your Competitors are Making
In some industries, however, it is valuable to consider the best MISTAKES your competitors are making and do the OPPOSITE of what they are doing.
10 Content Marketing Strategy Mistakes Your Competitors Are Making