It’s only February, and brands are already proving 2015 is going to be huge for content marketing. Over the next 11 months, we expect brands to take big risks so they can build bigger audiences. But how will they do it? There’s no shortage of answers to that question, considering marketers have been predicting the biggest trends of 2015 since the end of last year.
So, if you’re still beefing up your strategy for the new year, or you’re curious as to how to jump in those content marketing waters and make the biggest splash, we’ve collected the most important predictions right here.
1. Budgets for content marketing across most industries will reach record highs.
Forbes included this point in their “Top 7 Content Marketing Trends That Will Dominate 2015,” noting that 58 percent of B2B marketers plan to increase their content marketing budgets in the next year.
This forecast also touches on an important trend we found in our own 2014 survey of 600 marketers: Over 33 percent of respondents noted that a lack of budget was their biggest challenge to creating effective content.
10 Content Marketing Predictions That Will Make You Sound Really Smart
