Building audiences in AdWords. Are you doing it wrong? Columnist Rebekah Schelfhout describes 10 common mistakes and explains how to avoid them.
I think it’s clear that the hot concept of the year has been that audiences are more important than keywords. While people have differing opinions here, it’s important to note that audiences should form a part of any successful AdWords strategy (even if you think keywords are still more important).
With this in mind, I thought it would be good to share common issues people find when setting up audiences…
