Financial marketing used to involve little more than brochures, print ads and a couple promotion per year. Now, it is about social media, shared experiences and interactive digital engagement. It’s time banks and credit unions get savvy about their use of mobile channels, content marketing and personalization.
1. (More) Respect For Digital
For decades, financial institutions haven’t thought much about marketing and have expected little in return. Over the past several years, banks and credit unions have learned how effective an online or mobile presence can be at selling two or three times even the best branch. In 2015, financial marketers will get around to updating their website and will figure out how to turn their digital properties into selling machines. Email address collection, promotions, tools, educational videos, forms and business resources will all serve to promote the organization better than anything that has come before. Search and search engine optimization (SEO) will finally get the resources and effort it needs to become an effective marketing tool. Financial marketers will embrace A/B testing, use more landing pages and start paying attention to their site analytics to drive content.
