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Cold Traffic and the Checkout Process: How to Improve Conversions [Infographic]
One of the things I’m amazed at is fiercely competitive marketers will pay me practically a king’s ransom to write the copy for a VSL… they’ll spend thousands of a month on cold traffic… yet they fail to appreciate the impact of design, copy, site speed, images, credentials, testimonials, reviews on the checkout process.
Here’s a cool infographic from http://www.vouchercloud.net/ which reveals what matters most (you’ll be surprised)…