Why Your Email Marketing Should be Based on the Customer Journey
What is email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the…
Email Marketing
What is email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the…
Email marketing is more than product announcements and discounts. Learn how to research and create outside-the-inbox email marketing campaigns that keep your audience coming back for more. By Erica McGillivray…
IS YOUR EMAIL MARKETING NOT GETTING THE RESULTS YOU WANT? FOLLOW THIS 12-POINT CHECKLIST TO MAKE SURE YOUR EMAIL MARKETING PACKS A WALLOP. Email is the workhorse of Internet marketing.…
The world of email marketing can take years of trial and error to fully master. But that doesn’t mean you need to start out blindly. Instead, learn from the trials…
High open rates are not the most important thing about email marketing. Nor are click-through rates or conversion rates. These are not the metrics to watch. There is only one…
As evident from the name, email retargeting allows you to retarget people on the basis of actions they have taken on your emails. Engagement levels are significant to consider in…
3 EFFECTIVE EMAIL MARKETING BASICS, THAT WILL GET YOUR EMAILS CLICKED! Let’s talk about email marketing! Why…Because we focused on asocial media strategy last article and part of the process…
In a digital world, where 72% of U.S. adults prefer communication with companies through email, how do you capture new email addresses? Acquiring emails for our list is a continuous…
Most email services like Constant Contact, Emma, MailChimp, and SendGrid have visually-appealing and easy to use email templates built into their platforms. But for those of you who are interested…
Did you know that there’s a form of marketing that returns $44.25 for every $1 spent? I’d ask you to guess what it is, but if you’ve read the title…
Email is an incredibly powerful marketing tool. But use the wrong subject line, and even a well-crafted email can wind up in the trash bin. To glean insight on subject…
Email is a form of communication that has been around for longer than when the internet came to be. Believe it or not email is still central to a company’s…