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I like the message being presented here by Elisa Gabbert. Most of the content marketing advice small business owners get online is rehashed pat answers from stale old questions. Three examples she offers are:

1. You need a content marketing strategy – Of course, it begs the question, “What IS a content marketing strategy?”
2. Your content should tell a story – As in, “Once upon a time?”
3. Content marketing should lead directly to leads and sales– Always?

Your Content Marketing Should Be Originalized