Let’s be honest, keyword research is easy. You go to Google Adwords Keyword Tool, type in a few keywords and voilà, your keywords and their search volumes appear. Most don’t even bother to look at the keyword suggestions or other ad group ideas. While being honest, I’ll also admit that I am guilty of doing the same only because I think I know which keywords I want to target. It’s only after I started ranking for a long tail keyword, which brought in more conversions that I realized my mistake. Generic keywords and bigger search volumes seem like a better option but its not often the case.
Why user intent matter matters?
I recently wrote a post on why user intent matters, and the infographic I created would make you understand the value of user intent.