As a business owner with a website, it’s often difficult to cut through the noise and extract value from traffic numbers and website data. And despite what some will tell you, most metrics are completely worthless when used in the wrong context. It’s up to you to understand which metrics hold value and which are merely distractions.
5 Overrated and Outdated Metrics
Let’s start by looking at some of the most overrated, useless, and outdated metrics in circulation. When you run across these, you’re either barking up the wrong tree or being duped by someone wasting your time with inconsequential stats and figures: