The big conundrum these days is how marketers and advertisers can actively appeal to the coveted millennial demographic. After all, millennials hold the power; they set trends, spend money, and boost brands.
Brands are increasingly finding that it’s difficult to keep up with a group whose tastes are constantly in flux. Also, the millennial is notoriously snarky and cynical but not negative. In fact, millennials have a great positive energy that they share via social media through good-natured self-deprecation and a knowledge of pop cultural references.
But if you don’t engage on social media, you simply aren’t part of the conversation, and you don’t exist…
