What are the Benefits of Facebook Instant Articles?

screen_engaging_jpg__2880×1364_In case you’re feeling out of the loop when it comes to all the fuss surrounding Instant Articles in recent weeks, let’s get you caught up. At its essence, Instant Articles is a distribution platform that allows publishers to distribute their content as native media within Facebook’s mobile app.

Last spring, Facebook launched a pilot of the platform with a select few premium partner publishers, which included The New York Times, BuzzFeed and The Atlantic. And as of last month, the platform is available to everyone. Instant Articles allow you to share content just like you would on your own website – but with interactive elements designed to enhance the mobile viewing experience. The content is accessible to Facebook users on Android and iPhone…

What are the Benefits of Facebook Instant Articles?

 

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Rick Duris is CopyRanger.

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