Metrics are necessary, but looking at them in isolation can be misleading. Columnist Chris Liversidge shows how combining metrics can give you better context.
There are a lot of great SEO performance ranking tools out there, many with unique features that add real value for a search marketer attempting to report clearly on performance improvements.
But can SEO learn from PPC and start isolating performance components better to allow for real analysis?
I think so — which is why I’ve been trialing a few “component metrics” to create better context in SEO reporting…
