Using Component Metrics In Your SEO Analysis

Metrics are necessary, but looking at them in isolation can be misleading. Columnist Chris Liversidge shows how combining metrics can give you better context.


search-computer-analytics-data-ss-1920There are a lot of great SEO performance ranking tools out there, many with unique features that add real value for a search marketer attempting to report clearly on performance improvements.

But can SEO learn from PPC and start isolating performance components better to allow for real analysis?

I think so — which is why I’ve been trialing a few “component metrics” to create better context in SEO reporting…

Using Component Metrics In Your SEO Analysis


Rick Duris is CopyRanger.

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