Back in the early days of Social Media Marketing we had an HVAC client. They hired us to manage their Social Media Marketing. Two weeks into the strategy the office manager called and fired us. She could not believe they were paying us all of this money to post silly photos.
Unfortunately, this business did not understand how Social Media Marketing worked and that “silly” photos would help their company be more interesting. Studies now show that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. (3M Corporation and Zabisco)…
