Be Wary of Cheap Backlink Services – The Truth About SEO Backlinks in 2015
Do you ever wonder why so many of the old search engines went bankrupt or lost their market share? What happened to Jeeves.com? Why was Google able to overtake a juggernaut like AOL.com Well, Google figured out how to deliver high quality sites with their search engines more often than their competition. To do so, they used the wisdom of the crowds.
The idea is that if someone links to a website, then that is a pretty good sign. If a lot of people link to a website, then that is a really good sign. This was a revolutionary concept, and these days all SEO Consultants will tell you about the power of backlinks. In theory, backlinks should be natural. Your website should get a backlink because it provides useful content. However, some people tried to pay for backlinks. That spelled failure for many websites. As Matt Cutts, Head of Google’s Webspam team said in 2013:
