Account-based marketing is rapidly gaining steam in the B2B world. About 90% of marketers recognize the value of account-based marketing (ABM), rating it as “extremely” or “very” important to their overall marketing efforts, but a recent study shows that only 20% of companies surveyed have a full ABM program in place.
That gap is primarily due to a lack of knowledge and limited resources. Most companies are unsure how to start rolling out an ABM program. Lead-to-account matching is a crucial step in a successful campaign…
The Secret to Account-Based Marketing Success
