Content marketing has become one of the most powerful strategies that digital marketers can employ, as quality content becomes increasingly important to the success of SEO campaigns. While content marketing campaigns were historically used only by large brands and agencies, the tactics are now more accessible to entrepreneurs and small businesses. In many ways, content marketing has been democratized, giving small businesses the ability to compete with their larger rivals.
In fact, local businesses have a unique advantage in content marketing, as their audiences can be hyper-targeted geographically, while big brands must scale back and use broader targeting. Local businesses don’t need to rely on broad appeal and viral potential, but instead can drill down into their local markets to deliver resources, news, and information that offers utility to their community…
