Blogging is not just about content, publishing posts and hoping for the best. Done well with the right structure it can be a powerful portal for revenue.
In a previous post on this blog, I have analyzed how to collect email addresses using interactive pop ups. It made me realize that this advanced tactic may sound a bit complicated to people who are just getting started with business blogging. But I think that a complete guide to show how can the content marketer generate leads with blogging for an online business would make more sense.
This piece of content is an introduction to a series of five posts that will go through the phases of lead generation such as creating a framework, using surveys, optimizing landing pages and much more.
Here are the steps and insights into generating leads with business blogging.
Now let’s start at the the beginning.
There are two key business models that operate well with lead generation using content marketing tactics:
Service-based businesses: internet marketing firms, agencies and freelancers
Software as a Service (SAAS) businesses that offer products for client side marketers or agencies
Business blogging is an inbound marketing tactic used to generate leads. The lead could be defined as a person who is filling out the form to get in touch with an expert or to require a service. On the other hand, the lead for a SaaS business could be a user who is signing up to try the product for free for a limited period.