Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. According to Eyetools Inc:
- Organic search is responsible for 64% of all web traffic
- 2% of users travel to the 2nd page of Google
- 18% of users click on the first organic listing
Essentially, if your brand is not ranking as a top organic result, your prospects probably aren’t going to find you.
What is SEO?
Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. In laymen’s terms, it is showing as the best answer on the Internet for a given search…
