The Art of Thinking Sideways: Content Marketing for “Boring” Businesses

This post was promoted from YouMoz. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

In this article, I’ll examine the art of thinking sideways for one of the slightly more tricky marketing clients I’ve worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios.


It’s amazing what you end up finding online working in the SEO game. Some of the most obscure business sectors have thriving communities and many online magazines and publications. It’s really quite staggering…

The Art of Thinking Sideways: Content Marketing for “Boring” Businesses

CopyRanger

Rick Duris is CopyRanger.

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