People are unpredictable. And they are animals. These two tenets are often overlooked by startups trying to appeal to customers based on rational assumptions. Remember, people buy expensive wine they know…
Social networks have exploded in recent times, and marketing experts have followed suit, seeking to make the most out of the massive reach and connection potential of these new platforms. And there's a lot to like…
From year to year, there are subtle changes in the way marketers interact with customers through social media, and following those changes could mean the difference between winning new customers…
We’ve always trusted family and friends for recommendations. Marketers are finding ways to combine this age old referral process with social media. It’s also called crowd sourced marketing. This is…
the lab: decoy -- A portrait session with a twist. Photo by Tristan Stefan Edouard. image: Canon Australia (via YouTube) Every successful business builds a product twice. The first build…
Small businesses often lack something that their larger counterparts have: a big marketing budget. But what small businesses lack in budget, they can usually make up in marketing agility and…
Technology and innovation drive us. Our lives and businesses are propelled by new technologies, and we are only going to get more dependent on them as we progress. Luddites, unfortunately,…
Our Mentor Monday post today comes from Kwindla Kramer, a mentor with our LA program. Every startup company (and every startup founder) is unique and each startup journey follows its…
NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. But there are many misconceptions and misuses of NPS, and…
image credit: bloomberg Last week saw a major shift in the new media landscape, as Twitter switched all of its users to a so-called “algorithmic feed.” That means users will…
image credit: shutterstock No matter what kind of business you start, some marketing mistakes are inevitable. But startups in particular must navigate a unique set of marketing challenges: restricted budgets,…
What a complex world us marketers live in. Where once we had a fairly limited and well-defined selection of tools and channels at our disposal, the current landscape is one…