10 examples of great travel marketing campaigns
Great marketing creative is always popular on the Econsultancy blog. Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. IKEA andLowe's). Now, I want to pick some…
4 Marketing Strategies To Make Consumers Love your Brand
We live in an ad, ad world. Without them, there'd be no television or radio, no social media – or we'd have to pay a lot more for such things.…
12 valuable marketing lessons from Snapchat’s success
Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become the new trending social platform? Snapchat has surprisingly…
Solving the 10 Most Common Social Media Marketing Challenges
Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion! As social media marketing professionals, we’re lucky…
The Ultimate Guide to WhatsApp Marketing
Text marketing, once yesterday’s news with SMS, is being rejuvenated by mobile messenger apps such as WhatsApp, Facebook Messenger, WeChat, Viber, and others. With the ubiquity of chat apps, it’s…
Google Adwords Tips: 5 Steps To Increase PPC Leads By A Whopping 600%
Are you spending hard earned cash on Google’s pay per click Adwords service? Does it feel like you don’t get value for money? SMBclix have recently published a case study…
Integrating Your Digital and Offline Local Marketing Campaigns
image credit: martin barraud Even established brands are still pondering how they should allocate their marketing budgets in 2016. One of the biggest mistakes they make is trying to choose…
The Law of Double-Peak: How to Maximize the Marketing Potential of Any Social Network
Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social…
[Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change. Like I always say, marketing…
A/B Testing Defined in 60 Seconds [Animated Video]
I remember my first A/B test. It was between two different email subject lines. The first subject line briefly described the contents of the email. The second subject line was…
149 Marketing Acronyms that Every Online Marketer Needs to Know
Ever been on social media, or reading an article when an acronym crosses your path that you don’t know? Frustrating isn’t it? And the problem is that new acronyms and…
How to Get More Out of Your Google Adwords Campaigns [Infographic]
As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That's why many marketers are choosing to…