The Only True Way to Become a Marketing Genius
image credit: hero images |getty Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. PT. Register Now » There…
7 New Tools That Will Streamline Your Marketing Campaigns
image credit: rvlsoft / shutterstock.com Content marketing and social media are fast becoming the core of marketing for many businesses -- and for good reason. WhatsApp has clocked in more than…
6 Social Media Marketing Tactics That Give the Best Bang for Your Buck
image credit: 2nix studio | shutterstock There’s no shortage of social media marketing tactics to promote your brand online, but not all of them are efficient. As a marketer, you…
The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource
Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can…
How Getting Personal Can Boost Your Marketing Writing
Simply being yourself can have a profound impact on your marketing writing. There is a lot to good marketing writing other than simply writing about your business. The days of…
4 Tips For Successful Event Marketing
Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative…
10 Interviews That Will Make Your Marketing More Effective
One of the strategies in your marketing toolkit today should be the interview process. The interview, or a simple question and answer session, can be very effective in facilitating the…
Social Media Marketing World 2016: Insights, Top Blog Content & Words of Wisdom
Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego. We joined over 3,000 other marketers and marketing influencers who were…
Marketing to Millennials: How to Get in With the Cool Crowd
Did you see that snap? Have you checked your Insta today? Are you and bae texting right now? If you’re a millennial, this jargon is all too familiar. But if…
Social Media Marketing on a Budget: The 4-step Approach That Works
Do you have a marketing budget? How much of it do you allocate to social media? According to Duke University’s Fuqua School of Business, marketers are allocating close to 10%…
Teens Choose Snapchat As Video Takes Over the Marketing World
According to a new survey by investment bank Piper Jaffray, Snapchat has replaced Instagram as the app of choice for the teen demographic. 28% of the 6,350 U.S. teenagers asked to…
Move Over Facebook – Instagram And Snapchat On the Rise In Small Business Social Marketing
Because social media is evolving so quickly, it's to be expected that even Facebook - the king of social from a business-building or marketing standpoint - is inevitably going to experience some growing pains.…