Social media blogging has become very accessible for businesses. With the advent of easy to implement content management site systems such as WordPress, the business blog is now a staple on many business’s websites – ours included! The business blog has provided one way to make that first impression count on many levels.
With the introduction of social media blogging, digital first impressions took on a more dimensional tone. Businesses created a voice and personality through the content creation on their blog. However, this content didn’t necessarily have to be in the form of words. Blogging included videos, how-to demonstrations, photos, instagram pics, infographics, and of course written posts. It’s safe to say that the blog has taken over the “consciousness” of many businesses, propelling thought leadership, significant and qualified content, and delivering a new way to develop relationships with potential clients. This has allowed for the first impression to have more dimension and interaction.
A decade after it began, social media blogging is undergoing a shift in its perception and its fundamental measurement of success.
Having had its day in the sun, social media blogging, like everything new, is no longer as “in” as it once was. Being “on-trend” and the “must-do” initiative for many businesses may have contributed to the demise of the popularity of social media blogging. It could also be that there is now just too much information online, too much good content (and still loads of not-so-good content) that people are simply overwhelmed.