Content marketing is probably one of the most effective digital marketing strategies these days. Most digital marketers and small business owners are pouring out marketing budgets on this strategy as the years gone by. According to CMI Survey, 93% of companies in the B2B market are doing content marketing and a study conducted by Kapost revealed that you get 3 times more leads for every dollar you spent on this marketing strategy.
Truly, there are no questions or doubts regarding the effectiveness of content marketing if done correctly. The only real question is how a small and medium business owners can do this properly and effectively so that they are able to reap its benefits and achieve their marketing goals. The following infographic based on our previously published content will show you the step by step guide on how you can implement this properly.
The infographic (click to zoom):