SEOs Don’t Need a Replacement for Google PageRank

SEOs Don't Need a Replacement for Google PageRankWe know Google has officially shut down toolbar PageRank. The PageRank algorithm, written by Larry Page and Sergey Brin, is still part of Google’s core algorithm, but you’d think the world was ending with the way SEOs are scrambling without toolbar PageRank. SEOs are searching for a replacement and my question to them is, why?

The last update to the toolbar PageRank was in December 2013 and even then it was a mistake. PageRank was never even added to Chrome, Google’s own browser. Google already removed PageRank from Webmaster Tools back in 2009. Even prior to that, in 2008, Udi Manber, Google’s VP of Engineering at the time, wrote:

SEOs Don’t Need a Replacement for Google PageRank

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Rick Duris is CopyRanger.

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