2.7 percent CTR, 0.5 percent conversion rate:
4.6 percent CTR, 1.0 percent conversion rate:
Who woulda thought?
The takeaway? It pays to test. And test wide variations. Stuff you wouldn’t expect.
PS: Notice in the second ad. There is no call to action.
Copywriting blasphemy committed!
(I love it when that happens.)
