While the benefits your company offers don’t necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to recognize the experience of a customer at each stage and focus on delivering value throughout the journey. When possible, seize opportunities to automate for consistency and efficiency, while maintaining a personalized approach.
Econsultancy just published its Quarterly Digital Intelligence Briefing, which offers tremendous insights on 2016 digital trends through the lens of 7,000 marketers and e-commerce professionals. The following are several strategies derived from the report that helps you meet the needs of B2B buyers…
Research: Digital Marketing Strategies for B2B Buyers in 2016
