Planning, Budgeting, and Measuring an SEO Campaign

snake-oil-old-bottleWhen it comes to SEO, many business owners just don’t know enough to truly understand how to plan an effective SEO campaign. They don’t know the difference between white hat, black hat, orraspberry beret. Unethical spammers take advantage of this every day, with a barrage of emails pitching business owners on SEO services with “guaranteed first page results” on Google.

I can understand the appeal of these emails. Most business owners just don’t have the time to do their own SEO and run their business, too. Since Internet marketing is mostly a mystery to those outside of the industry, why not buy the “bargain brand”?…

Planning, Budgeting, and Measuring an SEO Campaign

CopyRanger

Rick Duris is CopyRanger.

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