Something was seriously wrong with two of my clients’ sites. They weren’t suffering from Panda or Penguin issues. Their sites were healthier than most of their competitors. Still, I spent 2 months fixing every issue I could think of and still no rankings had changed. Something else, something new was suppressing their search visibility.
I explored everything I could. Their backlinks were clean, their citations were accurate and their on-page elements were also properly optimized.
What was it? I had to get to the bottom of it.
