I recently came across a post by Kristi Hines on Social Media Examiner about tools and use-cases for these tools with automating your social accounts. Now, I guess you are already aware, that we here at The Social Ms are big fans of marketing automation. That we firmly believe that to achieve a lot with Social Media you will one day need some tools to help you. Or pay someone to do your social media for you. I do not believe that there are many successful people in social media, who do neither use the help of a person or some tools to keep up with all the activity, conversations and information.
However, reading Kristi’s article I thought “wow, this is dangerous.” And the reason is that blindly starting with marketing automation for your accounts without knowing what exactly is going on will not help you. It will most likely hurt you. To use tools and automation just because you can and because they will help you save some time, I fear many people will lose. Lose the connection to their audience, the knowledge about how their audience reacts to what they do and in the end even reputation…
