There is no escape from marketing these days. Television, radio and print have been given a run for their money by mobile ads, social media ads, video ads, remarketing ads, emails, iBeacon promotions and what not.
The 2015 Digital Marketer report by Experian shows that just 4% of brands engage in true cross-channel marketing where the customer experiences a unified journey through integrated channels. Even though brands have access to so many more mediums to reach out to their users, the final impact on users leaves a lot to be desired.
Data from Blue Research shows that 94% of consumers discontinue brand relationships due to irrelevant ads or promotions. That’s a lot of wasted marketing dollars…
