Lessons learned from 50 user onboarding flows

Growing companies put tons of effort into their conversion funnel—but when a user decides to sign up, do they get the same white-glove service?

Designing a great user onboarding process requires a deep understanding of who your customers are, why they want your product, and what they want to do first.

But you already know those things, right? Even still, it can take a lot of testing and many revisions to get this process tuned.

To help you get started, I examined 50+ tech companies in the SaaS space to see how they onboard their users. I looked at different types of products: end-user-focused, development tools and analytics. Let’s see how they compare…

Lessons learned from 50 user onboarding flows


Rick Duris is CopyRanger.

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