Does the online retail industry need to get smarter?
With the long discussed “death of the high street”, it is becoming ever more challenging for companies to attract customers to their stores in advance of December when shoppers tend to flock in their droves, make a dash to grab last minute items. With this in-mind, businesses need to be visible 24/7, 365 days a year.
If businesses fail to adapt, they may struggle and may not have the benefit of having a strong enough brand (aka Woolworths and HMV) to be brought out due to failing with their online offering.
Is merely having an online presence enough?
In the eCommerce market, it isn’t just about having an effective design; but the optimisation of content. In particular the products which require ongoing rotation, both in terms of introducing new stock and shuffling the visibility of particular items. With Google introducing Mobilegeddon to their search engine to prioritise the listing of websites based on the quality of their user experiences (ux), online stores have to achieve great ux across all device types…
