It is all About Experience!
Social media is, what it is, social talk using different media to get that message to someone. It is great for getting information in front of people in a quick and efficient manner. The issue I have is people continue to tell me I am missing out because I don’t engage and I am not investing more time in it.
Social Media is all about Engagement. (Seriously?)
Many people tell me that engagement is the way to go. If you’ve put the time in for the last 7 years and built up a huge audience, then yes, engagement works for you. If you are just starting out, good luck with the engagement piece. Ask yourself the following questions: Who do you know who sits their calendar to meet and talk with people via social media? Would you risk your work time on the hope that the person on the other side is interested in what you are saying?…