Pinterest is a network that many businesses have chosen to incorporate into their social media marketing efforts. Although it doesn’t get the attention that Facebook and Twitter do, some experts think that it’s catching up on these social media titans. One recent feature that was added is Pinterest Analytics, which provides a variety of data to gain key insights into your campaign performance. Here are the basics of this new analytics feature and some ways your business can take advantage of it.
How Pinterest Analytics Works
In a nutshell, this platform allows you to see how your audience is responding to your content and what their overall preferences are. Whether it’s the pins from your profile or the content that’s getting pinned from your website, you can get detailed stats to learn more about your audience. According to Pinterest for Business, this platform helps you learn:
- What Pins and boards from your profile people love most
- What people like to save from your website
- Who your Pinterest audience is, including their gender, location and other interests
- What devices people use when they’re Pinning your stuff
- How adding the Pin It button to your website leads to referral traffic from Pinterest