Longform sales pages have recently become more popular. Marketers have realized that the short-and-easy capture forms may not be enough to encourage a conversion. Lots of content is powerful and compelling. Big landing pages can mean big conversions.
But how do you organize this content? For example, the sales page for Marketing Bullets has nearly 30,000 words. It’s like the War & Peace of landing pages. (All that copy boils down to a conversion action that costs $5,000.)
It’s not just lots of content that matters. It’s how the content is organized that truly matters.
This article explains how you can organize the content — an approach to structuring a longform landing page that will deliver maximum conversions.
There are eleven basic elements of a longform landing page. I will go through each one in order of its appearance on the page.
Note: As we discuss the structure of longform landing pages, we’re going to start at top of the page, and walk you through the different sections – eventually ending at the bottom of the page.