Over the last couple of weeks, we’ve been talking about best practices for marketing to tough crowds, including IT pros and your own CEO. Now it’s time to take on the dreaded final boss of tough crowds: other marketers.
Kapost knows a thing or two about marketing to marketers (evidence: you’re here!), and to take advantage of our highly targeted audience, we did a survey last year to find out what tactics marketers were responding to most.
Here’s what we learned:
1. YOU CAN REACH MARKETERS MOST EASILY ON LINKEDIN
Ninety-one percent of the marketing professionals surveyed said they used LinkedIn to find professional news. What’s even more interesting is how resoundingly LinkedIn beat out online news sites (61%), Twitter (29%), and Facebook (27%) for marketers’ attention.
In addition to sharing content on your own LinkedIn page and company page, make sure to add it to LinkedIn’s Pulse feed. Pulse started as a newsreader before being purchased by LinkedIn and now serves as a content hub where anyone can post and share content to LinkedIn’s 347 million users…