Think search engine optimization doesn’t apply to B2B companies? Think again. Columnist Tom Demers discusses how.
Many B2B marketers — particularly those selling to enterprise companies and targeting specific job titles — struggle with the task of generating SEO traffic that actually reaches their target audience.
There’s often a perception that these types of purchases (big ticket items bought by large companies) aren’t something that key stakeholders are likely to search for. The thought is that they buy based on experience with the product, recommendations or familiarity with the brand — not based upon a transactional search result…
