I have a love/hate relationship with a soap company.
About five years ago, I stumbled across their products online. They boasted rare and unique scents and naturally-sourced ingredients. They were irresistible (to me, anyway). And their prices seemed reasonable.
So, I placed an order. And that’s when my troubles began…
How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths
