Now, more than ever, creating an effective content strategy is an important task for any business that’s serious about attracting and converting visitors.
Your visitors want engaging and useful content and Google’s algorithm demands it. Now is the time to develop a strategy for engaging your audience with content.
The 3 Pillars of Any Content Marketing Strategy
You’ve got to start with a solid foundation if you want to build a successful and sustainable content marketing strategy. And to do that, you need some core foundational elements. These are universal and should be considered with any content marketing campaign.