What’s in a name?
I inherited a strange surname in which I had no input due to being born into a certain family….and I then discovered that the schoolyard was sometimes unkind. Names surfaced like Bullarse, Bullshit and Bullfrog.
For many years I thought that it would have been better to have had a name like Smith, Brown or even Jones.
Maybe a bit boring but safe.
The journey to creating a brand name for a business start up or even a blog is also often painful. But due to a different reason. They aren’t inherited but have to be created. And thinking often hurts.
Name creation can be a convoluted caffeine addicted process where many coffee’s are consumed while brainstorming on a whiteboard in a fluoro lit boardroom. Sometimes additional inspiration is attempted and fueled by a few drinks in a bar. You then choose a name and you pop over to GoDaddy and find that the domain name is taken.
So it’s back to square one, or is it?
I have discovered that this often repeated frustration of “domain name block” does not have to stop you choosing a name that you love for that exciting start-up. That revelation came after receiving a certain email.
The 7 steps to an “awesome” brand name
It was few months ago and an email request to review a book arrived in my inbox. It was titled “Hello My Name is Awesome – How to Create Brand Names That Stick” by Alexandra Watkins the CEO and founder of “Eat My Words“. I loved the title and it resonated with me.
