I think we’re all agreed that content marketing is one of the most effective forms a startup can use. It costs less than traditional ad buys, it’s easier to measure than PR, and it reaches a targeted audience while establishing you and your company as the experts in that field.
But if your company is running at full capacity, how do you build a long-term content marketing campaign that covers all your big issues, and gives your prospects exactly the content they need without interruption?…
