User experience has become increasingly important as a ranking factor in search, but how can you measure something that’s seemingly so subjective? Columnist Eric Enge offers up his method.
During the Periodic Table of SEO Ranking Factors session at SMX Advanced, Cyrus Shepard, Marcus Tober and I talked about how much the search landscape has changed over the years. As part of this discussion, a few key themes emerged:
- On-page SEO is no longer keyword-centric.
- Content quality is truly critical, and this is just as true for e-commerce pages as it is for long-form blog posts.
- User experience is important, and engagement with a page is much broader than just the words on that page.
The precise method that Google might use to measure the factors above is not 100% clear. However, knowledge of the exact mechanics aren’t necessary to map out a plan to build a site that is more SEO friendly, which is what I will focus on in today’s post…