Do You Have A Crisis Plan For Your Brand?
Today I am doing something a little different. I want to share a story, a really good example of how brands should NOT handle crisis or negativity on Twitter.
One of my clients, Alexis who owns a high end diesel car dealership in the UK came to me and shared a experience she had with a brand and how it went terribly wrong.
I’ll let her share it in her own words and I will pop in at the end to share a few ways this could of been handled better, more professionally.
